Agencies & B2B Service Businesses

We'll Book You
8+ Qualified Meetings Per Month

Done-for-you outbound across your full TAM. You show up to qualified calls, we handle everything else.

Book a Call Case Studies
Performance alignedNo lock-inLive in 14 days
Campaign ActivitySample
Meeting booked with VP Marketing, global beverage brand
Appetite Creative campaign
2m ago
Positive reply from Head of Digital, international hotel group
"Interested - let's find a time next week"
14m ago
142 personalized emails sent
Diginauts campaign
38m ago
Positive reply from Dir. of Partnerships, European travel group
"This is timely - can you send a deck?"
1h ago
Meeting booked with Partner, top-tier VC fund
Solavieve campaign
2h ago

The problem

Booked meetings should not be this unpredictable.

We hear the same four stories on almost every first call. If one of them is yours, you are in the right place.

Your sales team is prospecting more than selling.
They're building lists and chasing leads when they should be in conversations that close.
Growing - but not fast enough.
The work is good and clients stick around. But new business isn't coming in at the pace you need.
Burned by agencies who overpromised.
You've tried this before. Generic emails, leads outside your ICP, and reporting that didn't tell you much.
No time to build outbound properly.
Everyone agrees you need a pipeline system. Nobody has the bandwidth to actually build one.

We've solved this before. Here's what happened.

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Appetite Creative
Creative Agency

30 Qualified Meetings in 4 Months

$40k closed revenue. $600k+ added pipeline. Including Pepsi, Unilever, and Heineken.

View Appetite Creative's Case Study
Diginauts
Digital Agency

72 Qualified Meetings in 6 Months

10-15 meetings per month consistently. 2 deals closed in the first 60 days.

View Diginauts' Case Study
Solavieve
B2B SaaS

120 Qualified Meetings in 7 Months

54 sales meetings and 66 investor meetings. Including Hyatt, Four Seasons, Sequoia, and a16z.

View Solavieve's Case Study
Circulate Online
Digital Agency

159 Interested Leads in 10 Months

Including Diageo, PepsiCo, Brown-Forman, Celsius, Haribo, and Thatchers.

Circulate Online's case study coming soon

How It Works

1
Day 1-14

We build a system around your ICP.

We study your best customers, map your ideal buyer profile, and build the full outbound infrastructure. You approve everything before anything goes out.

ICP & buyer profile mappingEmail scripts & sequencesVerified lead listsSending infrastructure setup
2
Day 15-75

We launch, test, and optimize.

We reach out to your highest-fit prospects with personalized emails. We test angles and copy variants, then double down on what drives replies. Qualified meetings land on your calendar.

Cold email & LinkedIn campaignsA/B testing & optimizationBooked sales meetings10 showed calls guaranteed
3
After the pilot

You decide what's next.

Continue with us on a monthly basis, or take the full system in-house. Domains, inboxes, lead lists, copy, SOPs - it's all yours regardless.

Full system handoverSOPs & documentationNo lock-inWeekly reports & insights

Every email is researched and personalized. No templates, no spam.

Typical Agency Email
compose email
To:{FirstName}
Subject:Partnership opportunity with {Company}

Hi {FirstName},

We help companies like yours with {Service} and would love to chat.

Would you be open to a quick call this week?

Best regards,
Account Executive

Flagged as promotional - 0.3% reply rate
Khrown Email
compose emailHover to see templateTap to see templateTemplate viewTap to go back
To:Emma Lindqvist
Subject:Saw the Series B

Hey Emma,

Congrats on the Series B - saw the announcement on LinkedIn. Figured I'd reach out as I imagine outbound is top of mind.

We just helped a similar spend management platform book 30+ meetings in 8 weeks using cold email.

Happy to share the playbook if useful.

Cheers,
Simon

PS. We could for example target people engaging with Spendesk and Pleo's content on socials.

To:{{First_Name}}
Subject:{{Signal_Subject}}

Hey {{First_Name}},

{{Signal_Opener}} Figured I'd reach out as I imagine {{Pain_Point}} is top of mind.

{{Case_Study_Line}}

Happy to share the playbook if useful.

Cheers,
Simon

PS. We could for example target people engaging with {{Competitor_1}} and {{Competitor_2}}'s content on socials.

Delivered to primary inbox - 12.4% reply rate
See What We'd Write For You

Every campaign is written from scratch for your ICP.

Words directly from our clients

Jonas Hermann
Jonas Hermann
Commercial Director

"Working with Khrown was very straightforward. They set up and managed the full process - email and LinkedIn outreach across EU and NA regions - and booked meetings straight into our calendars. We were speaking with the right decision-makers at the companies we wanted.

I liked the full transparency into the campaigns and responses. They did a super good job and I'd happily recommend them."

Joshua Luckow
Joshua Luckow
Founder & CEO

"They managed to schedule multiple sales calls every week, with a high percentage being very relevant and good sales prospects."

Frank Eigler
Frank Eigler
Owner & CEO

"The communication is reliable, with quick responses, and very service-focused. The results were impressive, even better than I expected. I would recommend Khrown to other agency owners or B2B founders in my position. The team is experienced and committed."

Reyner Nefdt
Reyner Nefdt
Founder & Director

"With Simon's help, we now feel like the sky is the limit for growing our business in Europe.

We chose our ideal client profile, and he delivered qualified leads that matched exactly what we were looking for."

Jenny Stanley
Jenny Stanley
Managing Director

"It feels like we're integrated as partners. The effort put into understanding our business has led to better results than anyone else we've worked with.

The meetings have been with the right job titles and companies."

Book Your Discovery Call.

We're a fit for B2B businesses that

  • ✅ Have a proven service/product but no consistent way to fill the pipeline
  • ✅ Are tired of depending on referrals and inbound that comes and goes
  • ✅ Want sales meetings without building an internal outbound team

This is NOT for you if

  • ❌ You don't have a proven offer yet
  • ❌ You don't have any case studies
  • ❌ You can't handle 4+ new sales conversations per week
  • ❌ You want to micromanage every outreach message that goes out
Simon Kronberg

Hey, I'm Simon Kronberg

Founder, Khrown

Who you're actually working with

You work with me, Simon. I set the strategy, pick the targets and write the copy. Specialists handle the repetitive work around it. Every result in the case studies above came from that setup.

Most agencies sell you the founder, then hand you to a junior with a template library. There is no junior here to hand you to.

The discovery call is with me. 30 minutes, no commitment. If I don't think we can deliver in your market, I'll say so on the call.

Frequently Asked Questions

The 60-Day Pilot

Most agencies lock you into retainers and blast generic templates at scale. We build the entire outbound system for you - infrastructure, leads, copy, sequences - run it for 60 days, and you keep everything afterwards. Domains, inboxes, lead lists, SOPs. It's yours whether you continue with us or not.

We do AI personalization on every prospect, and identify real-time intent-signals, instead of copy-paste campaigns. And we guarantee 10 qualified showed calls with your ideal customers, or we keep working until we hit it.

After kickoff, there's a 2-week warmup period where we set up the infrastructure and warm the email accounts. Once campaigns go live, most clients see their first qualified call booked within the first week.

The best results come after 60-90 days when we've gathered enough data to optimize targeting, copy, and sequences based on what's actually working.

We guarantee 10 qualified calls with your ideal customers that actually show up. If we don't hit the target, we keep working for free until we do (up to 90 days). If we book zero qualified calls, the pilot fee is returned in full.

We're selective about who we take on because of this. If we don't think we can deliver for your market, we'll tell you on the first call.

Everything. The sending domains, email accounts, LinkedIn outreach templates, verified lead lists, all the copy and sequences, and full documentation on how to run it. The system is built for your business and it stays with you.

After the pilot you have three options: run it yourself with the SOPs we provide, hand it to someone on your team, or continue with us on an ongoing basis. No pressure either way.

Working With Us

A kickoff call to nail down your ICP, value props, and any companies you want excluded. That takes about 30 minutes. After that, we handle everything - infrastructure, leads, copy, sending, reply handling, and booking calls to your calendar.

We'll check in with you regularly over Slack and send weekly reports, but you're not doing the work. You just show up to qualified calls.

During onboarding, we map out your ideal target market together - industry, company size, job titles, locations, tech stack, and any other filters that matter. We use multiple data sources and verify everything before it goes into a campaign.

You also have the chance to review and approve all prospect lists before any outreach starts.

No. We send emails from separate domains that protect your main brand, and every message - email or LinkedIn - is written to be genuinely useful, without clickbait or sleazy tactics. The tone is professional and relevant.

You can blacklist any companies or contacts you don't want approached. And you approve all messaging before anything goes out. Often, prospects who aren't interested still reply positively because the outreach is respectful and specific to them.

Pricing depends on your market, the volume needed, and how much of the process you want us to handle. We price every engagement so the service pays for itself - typically well over five times your investment back in new revenue.

You can run your own numbers in our ROI calculator before we even talk. If the projected return doesn't make sense for your deal size and close rate, we'll be the first to tell you.