From Referral-Only to a Full Outbound Pipeline.
Appetite Creative needed a reliable way to get in front of decision makers at the right companies. Face-to-face networking, online events, and manual LinkedIn prospecting weren't filling the pipeline.
178+Unique positive responses
30Qualified meetings booked
$40kNew revenue closed
$600kAdded sales pipeline
4 monthsTime to achieve all of the above
Including companies like Pepsi, Unilever, Ahold Delhaize, Bacardi, and Heineken.
Client Background
Appetite Creative, founded in 2015, is a multi-awarded global digital agency with offices in London, Madrid, and Dubai. They specialize in B2C marketing, connected packaging, and customer engagement experiences at scale.
Challenge
Despite their innovative services, Appetite Creative was struggling to generate high-quality leads. Traditional methods like face-to-face networking, online events, and LinkedIn prospecting weren't delivering consistent results. Previous experiences with sales agencies yielded only three to four meetings per month, which wasn't enough for their growth ambitions.
Solution
This is where Khrown came to the rescue. We aimed to deliver more qualified leads by targeting senior and director-level marketing positions within large FMCG and Food & Beverage companies across Europe, the Middle East, and Asia.
Our approach involved carefully targeting specific business sectors, relevant keywords, job titles, and management levels. We worked closely with Appetite Creative to create segmented and personalized scripts based on each market's key pain points. This strategy was very effective in generating leads and booking meetings.
Results
Over four months, we generated 178+ unique positive responses and booked 38 meetings, with 30 of them deemed qualified by Appetite Creative.
This included leads from major companies like Pepsi, Unilever, Ahold Delhaize, Bacardi, and Heineken.
We drove over $600k in added sales pipeline. They have closed a deal worth $40k so far with more on the way.
In short, by trusting us with their lead generation, Appetite Creative saw a significant increase in qualified leads. This allowed them to better promote their innovative marketing solutions. The positive results, along with our personalized approach, exceeded their expectations and set the stage for ongoing collaboration and success.
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